Meet Our Friends, the Rokoszes
Lakeside Christian School benefits from the time and talents of ROKOSZ Media Studios. They are responsible for most of the interesting, fun, and well-crafted videos on our Facebook page! We wanted to take a moment to highlight their business. Maybe your small business could benefit too!
In their words, “ROKOSZ Studios provides multimedia, marketing, and production solutions to small businesses. That means we create compelling videos for companies to use on Facebook.”
ROKOSZ Studios is a husband-and-wife team. Chris and Carrie began their business venture when Rokosz Media Entertainment, Inc. was founded in 2005. They decided to give up their careers in broadcasting and management, and started their business in a closet, producing commercials, DVDs, and videos for websites. In 2007, they began producing “how-to” videos that they posted to the Internet. Over time, they produced more than 40,000 “how-to” videos for brands including Home Depot, Turbo-Tax, and Tyra Banks. 2012 was the year the Rokoszes created the Pocket Producer System. This is a system of production and training that allows anyone with an iPhone to create high-quality videos. Finally, in 2015, they created Constant Content, a Facebook marketing solution that allows businesses to market themselves effectively on Facebook. This particularly is what LCS benefits from.
Quite a journey. All the while, Carrie and Chris continue in their life and business partnership. When asked how they maintain their marriage while working together, they replied, “The key to making them both work is communication, shared values, and vision.” Their business is important to them, but their family is too. Somehow, they find balance. How? “The answer is priorities and values; once they are set firmly in place one cannot help but to find balance.”
Chris and Carrie ooze passion for their craft. Nowhere is this more evident than their Pocket Producer System. Instead of continuing to charge for quality videos, they instead train small businesses how to produce for themselves- business that could otherwise never afford standard video production services. They want to show these owners the power that video can offer their small business! That kind of dedication is admirable. They continue to benefit local businesses through Constant Content. This service, in their words, helps businesses “know what to post when they don’t know what to post.” They help people translate their product or service into the language of Facebook. In order to provide this for their clients, Chris and Carrie constantly keep their work fresh through keeping their minds fresh. They’re always abreast of the most current information and techniques in their industry.
And if you’re an entrepreneur such as the Rokoszes, they have a bit of advice for you: “The three most important areas for any entrepreneur to focus on are: people, product, and process. Hire and work with the best people, deliver a first class product, and have a well-defined process.”